The platform is rolling out a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the company revealed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a widespread release. This development comes amid a rise in AI-generated material, spurred by new AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising content creators on another major platform only show clips produced artificially. A significant portion of this material is classified as mass-produced AI material, a label for substandard, factory-style content that is frequently nonsensical or bizarre.
Based on user feedback that numerous viewers like content made with AI tools, from digital art to informative clips, and we aim to provide users the power to increase or decrease of that, depending on their own likes,” said a company executive.
Scale of AI Content
The platform disclosed that there are now over a billion videos on its network tagged as AI-generated. Overall, more than 100 m pieces of content are uploaded to the service every day, making AI content a limited portion of its total content library.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of AI-generated videos they view by using the content preference setting in the app and choosing “AI-generated content”. Additional categories that can already be modified under the filter encompass politics, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate users to label lifelike AI-generated content, and it bans dangerous fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Furthermore, the service will henceforth add an artificially created label to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This step is aimed to stop users from trying to circumvent the disclosure requirement.
Educational Initiatives
The platform is also establishing a $2 million AI literacy fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This initiative will assist charitable organizations focused on training programming and robotics.
Moderation Strategy
The platform has justified its moderation strategy, during debate over intentions to lay off a large number of review team members in the United Kingdom. TikTok is planning to reduce 439 jobs in its content moderation team in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.
A senior executive clarified that human moderation would still have a role, but artificial intelligence can protect employees by removing the most distressing content before it is viewed by humans. The platform announced a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
